Highly accomplished Staff UI/UX Designer with over 7 years of experience leading end-to-end design processes, from user research and prototyping to front-end implementation. Proven ability to enhance user experience, drive engagement, and improve product performance through data-driven design, A/B testing, and the development of scalable design systems. Adept at collaborating with cross-functional teams to translate complex user needs into intuitive and high-impact digital solutions.
Staff UI/UX Designer
Techwards
Jun 2020 - May 2024
Karachi, Sindh, PK
Led comprehensive UI/UX design initiatives for diverse projects, applying design thinking and advanced prototyping to optimize user experiences and ensure technical implementation.
UI/UX Designer
Symantec
Sep 2018 - Jun 2020
Karachi, Sindh, PK
Designed and optimized user interfaces for Symantec's CloudSOC and CASB products, significantly improving user retention and page performance.
Frontend Developer
BrandUber
Sep 2016 - Jun 2018
Hyderabad, Sindh, PK
Developed and maintained user-friendly web pages and mobile features, creating high-fidelity designs and assisting with UX strategies.
Arts
University of Sindh
Jan 2018 - Dec 2020
Jamshoro, Sindh, PK
Web Design and Development
IndusBits - Digital Design School
Jan 2014 - Dec 2015
Jamshoro, Sindh, PK
Google Analytics Certification
Nov 2024
Google UX Design Professional Certificate
Coursera - Google
Sep 2021
HTML, CSS, and JS for Web Developers
Coursera
Jan 2021
PureVPN Pricing Engine & Campaign Design
Jun 2020 - Present
As an outsourced contractor, collaborated with PureVPN's marketing team to design campaigns, website banners, and optimize the pricing engine.
Intel No-Code Cloud Development Platform
Jan 2022 - Jun 2023
Conducted research, led A/B testing, and designed a comprehensive design system for an Intel no-code cloud development platform, including dashboard and drag-and-drop UI.
Chatwards AI Chatbot & Dashboard System
Jan 2021 - Dec 2022
Led the design process for AI chatbots, including user flows, UI, and establishing a comprehensive design system for chat interfaces, charts, and data tables.
Bookwork Platform Enhancement
Jun 2020 - Dec 2021
Led user research, persona creation, and iterative design for a platform, focusing on improving teen engagement and admin workflows.
UI/UX Design & Research
Design Tools
Frontend Development & Code
Project & Stakeholder Management